Introduction of SEO
SEO stands for Search Engine Optimization. It is a collection of techniques applied to optimize a site to improve rankings in major search engine sites like Google, Yahoo and. It is a process of getting free, organic and natural results in search engine. It is accomplished through implementation of search engine friendly website and optimization of the website content. There are two types of SEO: 1) On-page optimization and 2) Off-page Optimization. Both are important for a website to improve their presence in the web.
On-Page Optimization is optimizing a web site and making changes on Title, Meta tags and Site structure. It refers to all measures that can be taken directly within the website. On-page SEO refers to both the content and html source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Search result position depends on the content of a page. It is extremely important to create good content to improve the traffic of a website.
On-Page SEO important tips:
- Optimized Titles and Descriptions
- Structures of URL
- Friendly navigation and sitemaps
- Image optimization
- 404 pages
- Good content
- External links
Important of On-Page Optimization
There are several aspects to consider in SEO but one of the most important areas to focus is On-Page SEO. On-page Search Engine Optimization involves optimizing internal elements of your website or web pages to make them more search engine friendly. On-page optimization helps you to rank well in the Search Engines and also helps in improving the overall readability of your website for your visitors. And it helps search engines understand your website better, to gauge if your content would be relevant to people seeking for information about anything online using a set of keywords.
Off-page optimization is a technique implemented to improve a website ranking on the search engine results page. These factors functions outside the boundaries of the web pages. These are measures that help create as many high-quality backlinks (incoming links) as possible. Off page SEO plays an important role in the backend. By applying off page SEO tactics, you can boost the ranking of your web page, be noticeable and get traffic on your webpage. So many users associate off-page SEO with the link building technique but it is not only that. Off Page SEO can be improved through promotional methods which are beyond the concept of web design and for the purpose of ranking a website higher in the search engine.
The most important off-page techniques are:
- Link Building
- Social Media Marketing
- Social bookmarking
The web site which is high quality and useful is more likely to have references links from the other websites; it is more likely to have mentions on social media Like Facebook likes, Tweets, Pins, Google plus etc., and it is more likely to be bookmarked and shared among communities of like-minded users.
Important of Off-Page Optimization
Off-page optimization is a very important aspect to get sites ranked because this is the only way Google or any other search engine sites for that matter gets an authority signal that your content is valuable to the readers. And once this starts picking up, result is:
- Online branding
- Growth of reach
- Increase in referral and social traffic
- Increase in domain authority
- Better search engine ranking
There are three main benefits to off-page SEO.
- Increase your Search engine rank page
- Increase your Page Rank
- Increase your website’s exposure